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Despite reporting declining ARPU and average
revenue per minute of use, China Mobile has recorded operating revenues of RNY383.8 billion (USD60.0 billion) for the nine month
period ending 30 September 2011, an 8.8% increase year-on-year on the
back of increased value added
service (VAS) usage, especially
wireless data usage. The cellco’s 3G
users increased by 8.13 million in Q3 2011 to 43.16 million, with 80.2 billion MB of
wireless data traffic reported for the quarter. Although China Mobile’s total subscribers increased by 16.73 million in Q3 2011 to 633.52 million,
voice usage only increased by 6.5 billion minutes; the cellco put this down to an increasing
number of low-usage and multiple SIM card customers.
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